TEAMVIRALS BASED IN SEOUL, WE WORK IN A VARIETY OF CREATIVE FIELDS. WE AIM TO CREATE A STRONG STORY ON EVERY DESIGN PROCESS. WE BELIEVE STORY GIVES INTEGRITY ON DESIGN, AND THE INTEGRITY CAN CONVEY CLEAR MESSAGE THROUGH DESIGN.
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The design of KIMHEKIM’s showroom, a fashion label located near Gyeongbokgung(Royal Palace) in Gwanghwamun Seoul.
The space is constructed by using easels reminiscent of the artist's atelier, a rack developed with canvas, and ‘Pocheon stone’ that symbolises the energy of Gwanghwamun, as an object.
